A New World in Design

Design has never been so appreciated. The world we live in presents consumers with more choices than at any time in history. Amidst all the overwhelming clutter, design informs smart decisions. Design makes things look, feel and work better. Strong design breaks through the chaos of today's overly saturated message and media-dominated world and makes a meaningful connection in the hearts and minds of consumers. Most importantly, it must produce a definitive response that results in a positive effect in the client's bottom line.

Your Brand Language

Since today's brands are defined by the sum of all the conversations happening around them, it only makes sense that the first thing we do is to define your brand language. We have to truly understand what your brand means to you, your audience and the world around it. So we'll begin by thoroughly analyzing every facet of your brand. We'll explore your architecture, identities, symbols, colors, typography, materials and language usage. From there, we'll create a basic framework for your brand. This will become your identity that everyone onboard can refer to and make decisions from and, ultimately, help prepare your brand to rise above the competition.

Where Brands Take Flight

At Icon, we're beyond just wanting to do great work. We want to do great work that moves the needle for our clients. If it doesn't capture the attention and affection of the target, then it wasn't truly successful. That's why we employ a branding process to make sure we're always connecting and reaching the right customers with the right message at the right time and in the right ways.

But creating a brand that's compelling to a consumer isn't enough. All too often brands are neglected after the initial launch and left to fend for themselves. Brands need a protector that will nurture and develop them into strong, healthy identities that aren't easily forgotten or altered. That is exactly what we do, regardless of the medium, industry or longevity of the brand.

Ready and Focused

We're not a large, overly inflated agency featuring multiple layers of staff with varying levels of experience. We're a small, personable and senior-level-only branding agency designed to be sharp, nimble and easily switch gears at a moment's notice. That's the way we work and that's the way our clients like it. You get more without paying any more. Our streamlined structure lets us focus on what we do best: Being a partner, advisor, nurturer and protector of your brand.

Staying Fresh

We're always keeping an eye out for new clients in a wide range of industries. It's what keeps us fresh and feeds our spirit. Great clients and great client relationships can be found anywhere. That's why we don't like to specialize in just one or two industries. We like taking on new challenges and exercising our minds. But we also like exercising our conscience, too. We've found that non-profit or pro bono clients have a way of keeping you grounded while sending your spirits soaring. In the end, it's just one more way we're trying to use our talents to help make the world a better place.